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ThinkLab needs a story


First off, let me just say how generally well designed the ThinkLab site is. Really slick design and a lot of functionality.

That said, it all feels a bit static. A sense of momentum is important! One thing that immediately strikes me about the site is that there is an absence of story, either about ThinkLab as a project (how did it start, how long has it been around ext) or about the proposals/users themselves (have they been funded, what was the use of thinklab to the researcher).

Hi Joe. I really appreciate the feedback. Storytelling has never been my strength so it doesn't surprise me if the site is weak in that regard.

To start to address this I've made a couple changes already. We're now displaying the 'Blog' and 'About' sections more prominently in the header (for users not logged in already).

image

In the about section it now starts with a page called 'Our story'. Here's what I think might potentially be interesting about the story. (And I haven't actually included these on the story page but let me know if you think I should.)

Anyway I would appreciate any further details on how we can tell a better story. And more broadly, the question I'm concerned with is how can we make people really want to support Thinklab?

Any further suggestions would be very much appreciated!

I think that it would help to know the background. I really like the layout but I am still not sure how to best use thinklab.

 
Status: Completed
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  Biz Dev
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Cite this as
Joseph McArthur, Jesse Spaulding, Shelley Mason (2015) ThinkLab needs a story. Thinklab. doi:10.15363/thinklab.d131
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